Fandango Productions
Case Studies Reebok Superbowl
The Objective: To create a hip and trendy atmosphere for Reebok's Superbowl VIP guests, and utilize the opportunity to immerse them in the Reebok brand.
Reebok and Fandango teamed up for the second year in a row to create a hospitality suite for the NFL Superbowl festivities. Together they transformed this vacant building into an upscale lounge for celebrities, VIPs and Hall of Fame athletes to enjoy the excitement of the Superbowl.
Mini-lounge vignettes filled with fun and funky seating arrangements from Fandango's Funkiture™ line, were featured a full-size pool table.
The Reebok brand was encountered wherever guests turned: on throw pillows in the lounge areas, on the bar stools at the bar, and in custom plexi table tops. Reebok apparel was displayed around the perimeter.